Successfully running a restaurant requires countless moving parts. Between building a menu, managing supplies, creating an exceptional customer experience, keeping branding consistent and executing effective marketing strategies, it’s easy to feel overwhelmed.
That’s where GO2 Partners comes in. Offering a one-stop shop for all your critical business needs — from marketing materials to uniforms and packaging — GO2 provides restaurants with streamlined solutions that save time, money and effort.
One of the biggest cost-saving benefits? Freight. Shipping can account for 10%-15% of the cost of supplies, but when you consolidate your orders with GO2, you can reduce those costs by 5%-7%. For a large chain, that’s not just a percentage — it’s potentially hundreds of thousands of dollars in savings.
On top of that, you get the convenience of working with one dedicated team and placing orders through a single, user-friendly website. Imagine having all your essentials from a trusted partner without juggling multiple suppliers. The result: More control over purchasing, improved service and a better bottom line.
Here’s how we can help:
Effective marketing is essential for driving foot traffic, but managing the materials for Local Store Marketing (LSM) and Limited Time Offers (LTO) can be a headache — especially when different locations have different needs. One-size-fits-all marketing can lead to waste. For example, newer locations with digital signage might have no use for printed posters, while older stores may not have the tech infrastructure for digital ads. This is where GO2 shines. Instead of forcing the same marketing on every store, GO2 allows you to tailor campaigns to fit each location’s specific needs.
By maintaining detailed store profiles, GO2 tracks everything from location size and hours of operation to online ordering capabilities and marketing area demographics. This data allows them to deliver the exact materials each store requires, ensuring nothing goes to waste. Whether a store is promoting happy hour or launching a gift card program, GO2 ensures they have the right tools to connect with their customers. By aligning marketing with each store’s unique needs, you save on unnecessary materials and increase your campaigns' effectiveness.
2. Uniforms and Promotional Apparel
Branding consistency is key to making a strong impression, and that includes uniforms. But with high turnover rates and multiple locations that need different apparel items at different times, traditional suppliers often fall short. They tend to offer bulk orders with limited flexibility, forcing restaurants to overstock or compromise on style. GO2 takes a different approach, offering customized apparel programs and on-demand ordering that allows each location to get what they need, when they need it.
Need holiday-themed shirts for one location while another prepares for a promotional event? No problem. GO2 ensures all apparel aligns with your branding, from logo placement to colors. Speed is crucial in the fast-paced restaurant industry, and with GO2’s rapid delivery, your team will always have what they need on time. Whether it’s outfitting a new hire or refreshing the team’s look with seasonal items, GO2 keeps your staff looking sharp and on-brand, without the wait.
3. Packaging Solutions
Packaging is often the unsung hero of restaurant branding. Whether it’s the takeout box that customers carry out the door or the cup they take to go, these touchpoints are key opportunities to reinforce your restaurant’s brand. GO2 doesn’t just supply generic packaging; we offer custom-designed, branded solutions that make your restaurant stand out. From sustainable materials that align with eco-conscious values to innovative packaging that ensures food stays fresh, GO2 elevates the dining experience from start to finish.
Consider the role packaging plays in the customer’s journey. Imagine a customer ordering a meal online for delivery. They interact with your packaging before they even taste the food, and that packaging should reflect the same quality and care as the meal itself. Whether it’s branded drink cups, compostable straws or eye-catching takeout containers, GO2 ensures your packaging not only serves its purpose but also reinforces your restaurant’s identity.
4. Digital Marketing
In the competitive restaurant landscape, digital marketing is no longer optional — it’s a necessity. But keeping up with the latest strategies can be a challenge, especially when you’re focused on running day-to-day operations. GO2 offers fresh, innovative ideas for digital marketing that not only attract customers but also complement your in-store promotions. From social media campaigns designed to build buzz around a new menu item to geotargeted ads that draw in local foot traffic, GO2 tailors digital strategies to fit your restaurant’s unique brand and goals.
For instance, if your location is launching a new happy hour, GO2 can create digital campaigns that promote the offer across multiple platforms, ensuring maximum visibility. We can also integrate digital marketing with in-store efforts, like offering customers a discount for checking in on social media. By blending online and offline strategies, GO2 helps restaurants build stronger customer relationships and drive engagement, all while staying on-brand.
By partnering with GO2, restaurants can simplify their operations while maximizing control over costs and branding. Consolidating everything from marketing materials to uniforms and packaging into one streamlined process not only saves on shipping costs but also keeps every location consistent. Your team, your supplies and your marketing will all work in harmony, ensuring your restaurant’s brand stays front and center.
Why juggle multiple suppliers when you can partner with one trusted source for all your business needs? From digital marketing and local store promotions to uniforms and custom packaging, GO2 makes it easy to ensure your restaurant operates smoothly while staying true to your brand.
Ready to take the next step in streamlining your restaurant’s success? Contact GO2 Partners today and discover how much you can save — and how much easier life can be.