Top Marketing Programs for Restaurant Chains

4 min read
Apr 1, 2024 11:55:53 AM

Restaurant owners and managers know the critical role that marketing plays in driving growth and ensuring long-term success. However, navigating the world of marketing materials can be daunting and often involves trade-offs between cost, convenience, and customization. How many of you have run into problems like this:

Maybe you need window signage or decals to advertise local store marketing efforts, but your distributor demands a large minimum order, or…

…. Perhaps your swag program currently consists of old promo items and dusty flyers with an outdated logo, stuffed in boxes inside an office closet, or maybe you have the unenviable honor of fulfilling those requests manually, or…

… You have a unique idea for branded merch for the launch of a new menu item or LTO, but your supplier doesn’t offer enough customization options to create an impact…

… And maybe some of you are looking for branded take-out containers, but you can’t source a sustainable option or get them distributed to the stores quickly or cost-effectively.

There are a wealth of challenges facing marketing for restaurants and restaurant chains. Luckily, there’s an easy solution closer than you might think.

Marketing Programs for Restaurants

Enter GO2, your trusted partner for on-demand marketing services. We can help solve all these problems and more! Here’s why GO2 is the key ingredient to your restaurant’s success:

Scalable Solutions

Tired of dealing with impersonal broadline distributors? GO2 offers on-demand marketing services that scale seamlessly to your business. Whether you’re a small chain or a nationwide franchise, we tailor our offerings to fit your unique needs. Say hello to flexibility.

Quality, Customization, and Cost-Effectiveness

You don’t have to sacrifice quality and customization to fit your budget. Thanks to years of building strong supplier relationships and market knowledge, GO2 can deliver high-quality materials customized to your brand at competitive prices.

Personalized Service

Our team of experts is always available to guide you, answer questions, and ensure your marketing efforts hit the mark. You will have a dedicated support team and accountable partner for your business, rather than a random customer service person who happens to answer the phone in your time of need. Plus, with GO2, you can avoid the hassle of sourcing materials from multiple places. You’ll have a single point of contact for everything — from in-store marketing to branded promotional items.

We’ve developed an indirect goods program that makes marketing easy, so you can focus on what matters most: delighting your diners!

Simplify Your Marketing with GO2’s Restaurant Solutions Program

Whether you need local store marketing (LSM) support or fast fulfillment for limited-time offers (LTO) to drive store traffic, GO2 gives you a single point of contact for in-store marketing, promotions and branded promotional items, as well as support and expertise to increase business at every location.

1. Mixed Palette Marketing

Instead of managing multiple individual items, you receive one well-organized package. By consolidating printed campaign materials into a single comprehensive kit, you can save money, simplify logistics, and improve campaign effectiveness. Here’s how:

  • Regional storage, kitting and distribution: GO2 streamlines storage and distribution for restaurants by consolidating printed campaign materials into a single, well-organized kit. You benefit from space efficiency and ease of handling, saving time and enhancing operations.

  • Cost savings: Reduce inventory costs, manage fewer items, and minimize excess stock. This approach discourages overproduction, ensuring you receive only what’s necessary for specific campaigns.

  • Quick deployment: Receive campaign kits promptly, allowing you to launch initiatives faster. Whether a seasonal promotion or an LSM effort, GO2 helps you streamline execution.

  • Adaptability: GO2 can accommodate various campaign types. Whether it’s a grand opening, a holiday special or a limited-time offer, we can adapt the materials to suit your specific needs or budget constraints.

2. Promotional Merchandise Program

Grow your brand with an extensive promotional merchandise program. GO2 provides a range of branded items that resonate with your audience.

  • Brand consistency: Order promotional and marketing items from a single provider who understands your brand, your campaign, and your goals.

  • Targeted marketing solutions: Customized LSMand LTO items help increase sales and awareness. These solutions can be tailored to each location, driving customer engagement.

  • Ease of ordering: Utilize a customized GO2 web portal to manage orders and releases with a few keyboard clicks. Portals can be internal, public-facing, or a combination of both to help increase the operational efficiencies of your promotional merchandise program.

3. Expert Consultation and Support

At GO2 Partners, we have marketing experts on staff who understand the nuances of restaurant marketing. Your dedicated reps will collaborate with you to achieve your specific goals.

  • Strategic guidance: Whether designing print materials with our internal creative team, planning promotions, or optimizing digital campaigns, GO2’s experts provide valuable insights.

  • Holistic approach: Print, promo, branded apparel, and digital efforts work together seamlessly, maximizing impact and ensuring a cohesive brand message.

4. Data-Driven Insights

Evaluate program success with in-depth data support. GO2 analyzes performance metrics, helping you make informed decisions:

  • ROI assessment: Understand the return on investment for each marketing initiative.
  • Performance metrics: Measure the effectiveness of campaigns, track customer engagement and identify areas for improvement.
  • Enhanced purchasing intelligence: Review in-depth reporting to buy smarter and manage cash flow more effectively based on seasonal patterns, trends, and historical data.

With GO2 as your partner, you’ll achieve strategic value beyond cost-cutting tactics. GO2’s SupplyWise Indirect Goods Program simplifies marketing complexities, allowing you to focus on your core business. For more information or to schedule a consultation, click here.













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