Launch Programs

Marketing can make or break your launch. GO2 will help you create an end-to-end launch campaign based on proven strategies and decades of experience. From pre-launch planning to post-launch nurturing, we’ll help you choose the right channels to reach your targets and create content that speaks to your audience.

• Press releases
• Teaser videos and sizzle reels
• Email marketing campaigns
• Print and digital ads
• Loyalty and incentive programs

Launch kits provide a powerful way to show off your latest and greatest ideas. A unique, high-quality unboxing experience is guaranteed to help you stand out in the crowd and make your audience take notice. Prep your sales reps for a new product launch with demo items, sales materials and swag. Get potential customers excited about your new offering with branded gifts and product samples. Equip launch ambassadors with apparel and educational materials.

• Unique packaging
• Sales and training materials
• Product demos and samples
• Branded swag and apparel

Create a team of champions for your new products and processes. GO2 develops unique active learning modules that empower your employees to be leaders of a successful launch. Turn your sales team into new-product experts. Give your employees a chance to get hands-on with new systems and processes. GO2’s adult learning experts will provide training materials that are both engaging and effective.

• Product education and skills practice
• Gamification
• Active, hands-on learning

When you’ve got a launch that matters, nothing beats a celebration to get the momentum going! GO2 provides services and materials for your event day and beyond. We’ll create invites and promotions leading up to the event, provide all your event-day materials, and send post-event follow-ups to collect valuable feedback and keep the enthusiasm alive!

• Invites and promotional materials
• Event kits and event day collateral
• On-site signage and decorations
• Presentations and videos
• Follow-up surveys and communications