Marketing & Sales

Digital Marketing for Effective Lead Generation

You want to see a better return on your marketing investments. Creating a digital marketing plan is a complicated process, and it can be difficult for those unfamiliar with online platforms and strategies.
Person doing computer research for a digital marketing plan

Inbound Marketing Focused on Your Best Prospects

Attract more prospects
Attract more prospects

You want to grow your business, but your current marketing strategies aren’t delivering the desired results. You first need to understand your audience and how your product or service can help them. You need to answer their questions as they research. You need to be helpful to them.

Authoritative content
Create authoritative content

Inbound is a marketing ideology that focuses on providing helpful resources and information to consumers and businesses trying to find solutions. This marketing focuses on driving users to your site while simultaneously demonstrating how your product or service is the solution they need.

Build tailored strategies
Build tailored strategies

Your business is unique, so you need a digital marketing strategy designed around you. We take the time to get to know your operation and work with you to create a list of priorities and outcomes you’d like to achieve.

Strategic planning

Turning visitors to your site into customers starts by building a complete buyer persona and journey, a fictional representation of your best customer and the steps they take toward making a purchase. If you know your customer — who they are, what they want and how they think — then you can best reach them.

Marketer looking at illustrated buyer persona and journey

Content marketing

Showing up at the top of Google search results gets your business noticed fast. That means more site visitors. We understand how to produce SEO-rich content that will improve your page’s rank on the search engine results page.

Marketers looking at data and discussing lead generation plan
Person doing computer research for lead generation plan

Lead generation

You can have the best research, a beautiful website and fantastic content, but if they aren’t bringing you leads, then they aren’t working. A comprehensive conversion strategy gives your content the tools necessary to turn a visitor into a lead. 

Social media management

Social media platforms are some of the most effective ways to communicate with online users. We can help you build your company’s page on these platforms and manage them full-time to ensure you have steady engagement with potential buyers, helping to build your brand.

Social Media Marketing

SEO & Paid Media

If you’re unsure about the ROI (return on investment) you can expect from inbound marketing, pay-per-click (PPC) ads can be a great way to test the waters. With PPC ads, you only pay when a user engages with your post. Our team does the research necessary for a successful strategy. 

Access to Additional Experts & Services

We have departments specializing in everything from shipping and packaging to branded apparel and custom forms.

Don’t Waste Any More Time on Ineffective Marketing Campaigns

Contact GO2 Partners today to learn how we can help.


Customer Success Story

See how GO2 helped a manufacturer get the word out about its new services through a strategic messaging plan.

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